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MARC Global Communications collaborates with theGrio to elevate its visibility, enhance the brand, and position the platform as a powerful force in the media landscape. This includes theGrio Cable Network and theGrio Black Podcast Network as well as on-air talent Touré, Eboni K. Williams, Michael Harriot, Marc Lamont Hill, Dr. Christina Greer, Mayisha Kai, among others.

Through a targeted and comprehensive PR campaign, MARC Global Communications successfully elevated the visibility of Byron Allen's theGrio, fostering positive industry recognition and expanding their reach to new audiences. This case study underscores the effectiveness of a strategic approach that combines personal branding, thought leadership initiatives, and strategic collaborations in achieving PR success.


  • Media Outreach: Developed a targeted media outreach plan to secure coverage in key outlets including broadcast, print and online, both within and outside the African American community, to increase theGrio's visibility.

  • Event Sponsorship: Leveraged events relevant to theGrio's audience, sponsoring and participating to connect directly with the community and build a stronger brand presence.

  • Strategic Media Placements: Secured high-profile media placements for Byron Allen, Geraldine Moriba and theGrio on-air talent in mainstream publications, business outlets, and industry-specific platforms to reach a broader audience.


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