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Public Welfare Foundation


Leverage the Public Welfare Foundation’s 75th Anniversary to celebrate organization's legacy; amplify PWF’s vision through an integrated grant making and communications plan. Position grant making strategy as bold and necessary in this moment. 

Amplify work being done by PWF grantees to realize a new, transformative vision of justice. Increase the visibility of the PWF Leadership in national, regional, local and trade organizations 


  • Leverage 75th anniversary to honor the past, celebrate the present, and envision the future. Foster and deepen relationships with targeted media; author & place OpEds. 

  • Pitch key PWF leadership for high-impact speaking engagements and media placements. Continue to increase social media footprint. Increase media monitoring, reporting and relationship development. 


The LIQUID SOUL social media team amplified the work of PWF as well 
as increased the social footprint for PWF executive Candice Jones. 
The following statistics represent the percentage increase we were able 
to obtain from implementing our social media strategy:

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