MARC Global Communications was engaged to support public relations and community engagement efforts for the 2023 Maryland Cycling Classic. In this role, MARC Global brokered a high profile media partnership with Baltimore Times, the region’s leading African American newspaper, which resulted in a powerful welcome reception, branded special issue and nearly 30 newspaper boxes throughout the city as well as virtual reality pop-up experience, all celebrating African American achievements in cycling. 

 

The Reginald F. Lewis Museum, one of the top African-American museums, was the backdrop for the event’s welcome reception, which honored African-American trailblazers in the sport from Major Taylor at the turn of the 20th Century, to modern-day heroes Nelson Vails (Olympic silver medalist), Rahsaan Bahati (10x U.S. National Champion), and Corey Williams (current co-owner of L39ion of Los Angeles), and a participant in the 2023 Maryland Cycling Classic. The three were also part of a forum on ethnic diversity as well as honored with custom artwork that was unveiled during an unique night blending art, sport, and education.

 

Through the efforts of MARC Global, over 240 feature stories were published or aired throughout the year, with editorial placements in top tier regional, national and international publications including, Sports Business Journal, Washington Post, Men’s Journal, Bicycling Magazine, Baltimore Sun, Baltimore Banner, Baltimore Business Journal, TV2 (Denmark), RTL (Belgium), and every TV news affiliate in the Baltimore area.