HBCU NY Classic
MARC Global Communications was named Agency of Record for the 2023 Toyota HBCU NY Classic (HBCUNY) and its event producer, Sports Eleven05. As part of the partnership, MARC created and executed a comprehensive marketing and public relations campaign for the HBCUNY Classic, including media relations, social media strategy, community management, influencer marketing and targeted media partnerships. The agency also led creative development of social content as well as media planning and buying.
A celebration of HBCU culture and community, the HBCUNY Classic, was rebranded as the world’s largest HBCU Homecoming and upheld the title with a multitude of events including Education Days, an HBCU Inspired night at the Apollo, Media Day, Pep Rally, Step Show, Career Expo and Yard Fest, all culminating with an epic match-up between Morehouse College and Albany State University. All events leading up to the game were designed to bring greater awareness to HBCUs, encourage enrollment and increase financial support of these institutions.
Tasked with overall promotion, increasing awareness and ticket sales for HBCUNY Classic, as well highlighting HBCUs and black collegiate sports and athletes on a national level, MARC Global delivered.
The Toyota HBCU New York Classic was featured in Sports Illustrated several times and Kyle Mosley’s reporting was picked up by numerous publications across the country; Stacy Brown with Black Press of America wrote a feature story that was published on the front page of the New York Beacon as well as the Afro-American and the event was also covered by Ebony, Adweek, The Source, Rolling Out, CBS New York, New York Amsterdam News, Bergen Record, Urban Magazine, HBCU Gameday and HBCU Buzz, among many others.
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